Quick—when was the last time you updated your storefront window??
If the answer is “over two months” or “I can’t remember,” you’re officially past due for a refresh.
Window displays aren’t just for Macy’s. They’re a fantastic way to engage with passersby, entice new customers, and remind shoppers of a purchase they’ve been meaning to make.
And they don’t have to be complicated! Elgin Signs by Tomorrow can create and install eye-catching window displays so you can stop fiddling with unprofessional paper and scissors and get back to the business at hand.
Stuck for ideas? Here are 6 great reasons to update your storefront:
Don’t let customers miss out on exciting new products. Your window front should tempt shoppers inside by showcasing the quirky, fun, exciting, or smart new items you have on offer, be it a fresh pair of sneaks or the latest book from a NYT bestselling author.
2. Promote a sale
Black Friday, anyone? Be sure your fans know when you have an upcoming sale. Bonus points for instilling any FOMO—a sense of urgency is great for sales.
There’s always an excuse to celebrate, and why should your window be left out of the fun? Whether you’re decking the halls for the holiday season, showing your support for Pride, or feeling the luck o’ the Irish, make sure your graphics are festive and fun.
If you sponsor a local event, host trivia or open mic nights, or want to promote a race like Fleet Feet, you should be using your storefront window graphics to spread the word.
Hiring? Install a “we’re hiring” graphic prominently in your window and you’ll recruit potential hires who already love your brand.
Let your window graphics reflect your brand. Are you fun and whimsical? Make that clear! Are you posh and exclusive? We can convey that, too. Your window display is an extension of your brand’s personality and it should be updated accordingly.